Preeti Rai is driven by the sheer passion of bringing about change in the lives of the underprivileged; she believes each and every one of us can contribute in our very own unique way to make a difference in this world. With this firm resolve she founded Mission Smile with the unique idea of blending creativity with the cause of giving. It was about pledging one's talent/ uniqueness for the betterment of the underprivileged. Photographers, artists, media and the hospitality industry rendered immense support for the initiative. 12 top personalities pledged their day to support the cause of education which went on to create a record for itself. The initiative aims at giving the deprived a slice of our lives and life style; it’s about getting the underprivileged to be a part of your celebrations and making it bigger.
Mission Smile aims at touching lives of millions through each and every one of us who want to contribute to the cause in any way possible. Owing to its uniqueness and massive appeal this Initiative has been listed in the Limca book of Records both in the year 2015 and 2016. Here's a woman with a Mission and rightfully her mission is 'Mission Smile' which is an ode to the underprivileged.